Journal

Stop Adding AI to the Design Process. Re-engineer It.

Putting AI into every stage of a broken process just makes the same process run faster. Re-engineering the workflow itself—not bolting tools onto it—is the harder, more necessary work.

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The Contradiction That Became a Studio

Twenty years of moving between Tokyo and San Francisco, brand work and product design, taught me the same lesson from every direction: the strongest work holds two opposing truths at once instead of resolving them. That became the studio's entire thesis.

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The AI-Native Designer Was Only Phase One

A team of faster designers can be a slower team. We spent the past year obsessed with getting individual designers faster with AI. Fair enough, most of us figured that out. But make seven designers faster and you don't get a faster team. You get seven private workflows, seven definitions of done, and a coordination problem nobody's talking about.

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How I Use AI

The designers who thrive in the AI era aren't just fluent with the tools—they know exactly where human judgment takes over. This is my journey from cautious observer to AI-native practitioner, learning what to collaborate on and what to protect.

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Designing for Awareness: How Multimodal AI Is Reshaping the Future of Interaction

For most of its history, AI has been blind and deaf—reasoning only from text. Multimodal AI changes what design is responsible for: not just interfaces, but what a system notices, remembers, and knows when to leave alone.

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Stop Treating AI Like Cheating on Your Homework: A Playbook for AI-Native Design Teams

In 2026, as AI becomes standard in everyday tools, the real edge will go to design teams that stop treating it like cheating and build truly AI-native ways of working.

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