Modere eCommerce
Japanese Market Platform Redesign
A global brand, unmistakably Japanese
Modere.co.jp rebuilt from a transactional storefront into a community-powered wellness platform. The work covered personalized discovery, a redesigned product and category experience, community content, and brand storytelling — all built to meet how Japanese wellness consumers actually evaluate and decide, without fragmenting the global brand.
MY ROLE
Human-Centered Personalization Strategy, Culturalized Experience for Japan, Cross-Functional Leadership
+45%
REPEAT ENGAGEMENT
+30%
CONVERSION
A global brand, unmistakably Japanese
The Japanese storefront lacked the personalization and trust-building that wellness shoppers in Japan rely on before buying.
Rebuilt around discovery and community, localized for Japan
Rebuild the platform around discovery and community content, localizing the experience to Japanese expectations while keeping the global brand system coherent.
“Lance helped us transform Modere Japan from a transactional storefront into a trusted, culturally relevant wellness experience that significantly improved both customer engagement and conversion.”
Ukiko Goto
Innovation Strategist, Modere Japan
