Adobe Express Enterprise Platform
Embed SDK + Plugin Ecosystem
Adobe Express needed to scale beyond a standalone tool into an enterprise-ready, embeddable platform. I led design for the Express Extensibility team, shaping embedded editors, SDK integrations, and a governed plugin marketplace. The platform drove 114% MAU growth and doubled Express engagement across enterprise and partner ecosystems.
MY ROLE
Strategic Extensibility Vision, Cross-Platform Integration Leadership, Ecosystem Growth & Platform Innovation
114%
MAU GROWTH
8M
NEW USERS THROUGH INTEGRATIONS
A standalone tool needed to become an extensible platform
How to evolve Adobe Express from a standalone tool into an extensible platform to be embedded across enterprise and partner products.
An SDK and marketplace for embeddable Express editors
Design an extensibility platform with embedded editors, an SDK, and a developer-facing add-on marketplace for 1P and 3P products.
“Lance can be an asset to any product team looking to innovate with Design pushing on the user experience as a trusted partner.”
Aubrey Cattell
VP Product, Adobe
